These
days’ fairness skin products are so rampant in our markets that it is
impossible to find a lotion that does not make you fair. Name the part of the
body you wished was fairer, and BAM! You have a lotion that will exclusively take
care of that. Our society accepts only fair skin as a symbol of beauty and even
success, so you better make it fast!
Click
on some Indian matrimonial websites and you can find atrocious ads for doctors
and CA’s looking for ‘fair girls’. Basically such ads give away the message
that if you are a female and have no education, or a brain or you have a loud
temperament, or a criminal record, or your brother is Ajmal Kasab, or your
mother is a suicide bomber, or your father is Bunty Chor that is completely acceptable
as long as you have fair skin. Fair skin sells faster than fairness creams.
Naomi
Campbell. Whenever one says something about her, the specification that she is
black is one that is inevitable. “DESPITE being that”, she went on to become a
supermodel. However when we talk about Anne Hathaway or Kate Winslet, do we
explicitly specify that they are white? No. Because black skin is like a birth
defect. Whenever they talk about Nandita Das, Bipasha Basu, Konkona Sen Sharma,
it is specified unambiguously that DESPITE their birth defect, the dusky skin,
they are STILL successful. This does not apply to other ladies, as they were
successful deservedly. Well, can we not mention it and omit these STILL’s and
DESPITE’s? Does not show business also belong to them by their own right?
Most
of us Indians are often busy criticizing our own daughters and relatives and
nieces and nephews on their looks and complexion by belittling them in some way
or the other. In one of the interviews, Tamil actor Dhanush said how a movie
critic insulted him about his complexion in the first paragraph of the latter’s
review of his Bollywood debut ‘Ranjhanaa’. Dhanush also said that he had grown
up fighting these comments and had taken them in his stride. This is
undoubtedly the secret of his success.
Recently,
an extremely fame deprived Hollywood newbie, whose name I don’t remember (or
not worth remembering) called the Obamas ‘dark and ugly people’. This could have
been a publicity exercise for her, but seriously if I were Michelle Obama I
would have sent her to Mars. It teaches us an important lesson - even the
Obamas are not spared. This, therefore, relieves the pain of millions of dark
skinned people who are insulted every minute by National television channels
that air fairness cream ads and promote the blasphemy that success and
happiness comes only with fair skin.
Right
now when I am writing this, scores of angry Americans are on their boiling
points, indulging in cyber harassment over crowning Nina Davuluri of Indian
descent as Miss
America. And I saw a lot of comments linking her to 9/11. This
again is a question of the skin. And we all know what happened to Oprah Winfrey
at Switzerland.
Nina Davuluri |
These
are racism incidents caught on camera and sensationalized by the media.
Once I was at a birthday party, sitting in one
corner and minding my business when a colleague’s wife came up to me and said:
‘Hi Anita, I met your sister when I was at
Chennai”
Me:
“Oh ya she told me...”
“She
looks exactly like you”..
Me:
Smile.
“But
she is fairer than you are (with a thank God kind of expression)”
That
landed on my face like a dead lizard. I mean, what am I supposed to do about
that? Do I or should I care if my sister was fairer? Some women have complete
darkness in their heads.
I
was not shaken by that comment. Because, I know that even the Obamas are not
spared.
These
attitudes will not change, as long as movies and other media continue to
showcase it as it is now. It will
continue to haunt young and adolescent minds and deprive them of believing in
their self-worth. The change can come. It starts from home.
Dark
is beautiful.
P.S: This article was published in the popular emagazine Tamarind Rice, and you can view it here :http://tamarindrice.in/tamarind-rice-september-13/
It came as a huge surprise, I was not expecting my article to show up in Tamarind Rice, seriously !
If you like it, you can vote for it here: http://tamarindrice.in/vote-win ( I already did, well, obviously ;-) )